January 5, 2011
Presbyterian Healthcare and ABZ Design Group Win Healthcare Marketing Awards
Charlotte, NC - Presbyterian Healthcare and ABZ Design Group were recently honored for excellence in healthcare marketing and communications in the 2010 Wallie Awards sponsored by the Carolinas Healthcare Public Relations and Marketing Society (CHPRMS). They were presented with five Gold awards.
Awards included:
Gold – Direct Mail
Gold – Newspaper Campaign
Gold – Single Audience Publications
Gold – Employer Relations
Gold – Marketing on Shoe-string Budget
The Wallie Awards are presented annually at the CHPRMS fall conference to recognize excellence in healthcare marketing and public relations. Members, who represent healthcare organizations and businesses throughout North and South Carolina, compete in more than a dozen categories. Over 300 entries were submitted in this year’s competition.
ABZ Design Group is a full service creative agency specializing in marketing, advertising, print and virtual communications with more than 25 years of award winning experience.
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July 15, 2010
Novant Health and ABZ Design Win National Healthcare Advertising Awards
Charlotte, NC – Novant Health and ABZ Design Group were nationally recognized for advertising and marketing excellence in the 27th Annual Healthcare Advertising Awards sponsored by Healthcare Marketing Report. They were presented with 22 awards. These awards included four Gold, three Silver, one Bronze and fourteen Merit.
Awards included:
Gold – Publication Internal
Gold – Poster
Gold – Poster
Gold – Calendar
Silver – Magazine Advertising
Silver – Physician Referral Advertising
Silver – Poster
Bronze – Physician Referral Advertising
Merit – Annual Report
Merit – Publication External
Merit– Employee Communication
Merit – Newspaper Advertising
Merit – Physician Referral Advertising
Merit – Physician Referral Advertising
Merit – Patient Handbook
Merit – Magazine Advertising
Merit – Employee Communication
Merit – Magazine Advertising
Merit – Brochure
Merit – Newspaper Advertising
Merit – Magazine Advertising
Merit – Total Advertising Campaign w/o TV
The Healthcare Advertising Awards is the oldest and largest healthcare advertising awards competition, with more than 4,000 entries submitted from the U.S. and abroad. Judges for the Healthcare Advertising Awards include a national panel of healthcare marketers, advertising creative directors, advertising professionals, healthcare consultants, marketing professors and the editorial board of Healthcare Marketing Report.
Novant Health is a not-for-profit healthcare leader serving over five million residents from Virginia to South Carolina. With 12 hospitals, including Presbyterian Hospital, Forsyth Medical Center, Rowan Regional Medical Center and Thomasville Medical Center, physician practices, nursing homes and senior residential facilities, outpatient surgery centers, rehabilitation and community health outreach programs, Novant provides excellence in healthcare.
ABZ Design Group is a full service creative agency specializing in marketing, advertising, print and virtual communications with more than 25 years of award winning experience.
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July 13, 2009
Novant Health and ABZ Design Group Win Best of Show in National Healthcare Advertising Awards Competition
Charlotte, NC – Presbyterian Healthcare, Novant Health and ABZ Design Group were nationally recognized for advertising and marketing excellence in the 26th Annual Healthcare Advertising Awards sponsored by Healthcare Marketing Report. They received the prestigious Best of Show award along with 16 other awards. These awards include Best of Show, four Gold, four Silver, one Bronze and seven Merit
Best of Show - Brochure
Gold - Calendar
Gold - Poster
Gold - Imprinted Materials
Gold - Brochure
Silver - Physician Referral Program
Silver - Physician Referral Program
Silver - Outdoor Transit/Billboard
Silver - Outdoor Transit/Billboard
Bronze - Magazine Ad
Merit - Physician Referral Program
Merit - Newspaper Ad
Merit - Poster
Merit – Newspaper Ad
Merit - Newspaper Ad
Merit - Physician Referral Program
Merit - Poster
The Healthcare Advertising Awards is the oldest and largest healthcare advertising awards competition, with more than 3,600 entries submitted from the U.S. and abroad.
Judges for the Healthcare Advertising Awards include a national panel of healthcare marketers, advertising creative directors, advertising professionals, healthcare consultants, marketing professors and the editorial board of Healthcare Marketing Report.
Novant Health is a not-for-profit healthcare leader for more than 3.5 million residents from Virginia to northern South Carolina. With 10 hospitals, including Presbyterian Hospital in Charlotte, two nursing homes and senior residential facilities, physician practices, outpatient surgery centers, rehabilitation and community health outreach programs, Novant provides excellence in healthcare.
ABZ Design Group is a full service creative agency specializing in marketing, advertising, print and virtual communications with more than 25 years of award winning experience. ABZ creates innovative marketing solutions for clients such as Presbyterian Healthcare, Novant Health, Invista , UNC Charlotte and Bojangles.
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June 26, 2009
ABZ Design Group Completes Web Site for Non-Profit Organization, Taylor’s Tale
Charlotte, NC - ABZ Design Group recently completed a pro bono website for Taylor’s Tale, a non-profit organization which raises funds for research and promotes public awareness for Batten disease.
Batten disease is an inherited, neurodegenerative disease that primarily strikes infants, toddlers and school-aged children. Presently, there is no treatment, and is always fatal. You may visit their site, www.TaylorsTale.com to learn more about the disease, Taylor’s story and to donate money towards research.
ABZ Design Group is a full service creative agency specializing in marketing, advertising, print and virtual communications with more than 25 years of award winning experience. As one of Charlotte’s premier creative firms, ABZ creates innovative marketing solutions for clients such as Novant Health/Presbyterian Healthcare, Invista, Bojangles’, Compass Group and UNC Charlotte, and is proud to donate time to non-profit groups such as Taylor’s Tale and the Urban Ministry Center.
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June 8, 2009
ABZ Design Group Wins Award in Worldwide Competition
ABZ Design Group and UNC Charlotte Continuing Education were awarded the Gold Nonprofit Award for Best Email Newsletter for Marketing Purposes for their UNC Charlotte Continuing Education 2008 monthly email newsletter campaign by the MarketingSherpa organization.
Researching marketing firm, MarketingSherpa, conducts an annual Email Summit with awards given to the best email marketing campaigns worldwide. The UNC Charlotte Continuing Education e-newsletter campaign is among prestigious company with other winners including HP, IBM, Capital One, British Airways, Dell, AirTran and Sony. The category was judged not only on creative design, but goals and results as well.
ABZ Design Group is a full service creative agency specializing in marketing, advertising, print and virtual communications with more than 25 years of award winning experience.
UNC Charlotte Continuing Education offers a wide variety of professional development and exam preparation courses to help individuals achieve personal and professional success. Courses are designed to help individuals learn new skills, upgrade current skills, and build a knowledge base for career and personal development. For companies and organizations, UNC Charlotte Continuing Education offers customized corporate training services to deliver positive cost-benefits and results-oriented training solutions. For more information, visit ContinuingEd.uncc.edu.
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May 14, 2009
ABZ Design Group Selected by Bojangles’ to Market Franchise Program
ABZ Design Group has been retained by Bojangles’ Restaurants to create a new brand identity for its franchise marketing program. ABZ will design deliverables, which include a new ad series, direct mail campaign to include an internet tie-in and print literature.
Bojangles’ opened its first location in Charlotte in 1977 based on the concept of delivering distinctive flavor, wholesome, high-quality, made-from-scratch food in a fun, festive environment with fast, friendly service. Today, Bojangles’ operates over 420 locations in 10 states and two international locations.
“We are very pleased and excited to have been chosen by Bojangles’ to develop a new brand identity for their franchise marketing. Bojangles’ is a well recognized and has become a favorite for many in the southeast, and we are thrilled for the opportunity to help contribute to their growth”, says Martin Rose, Big Cheese of ABZ.
ABZ Design Group is a full service creative agency specializing in marketing, advertising, print and virtual communications with more than 25 years of award winning experience. As one of Charlotte’s premier creative firms, ABZ creates innovative marketing solutions for clients such as Novant Health/Presbyterian Healthcare, Invista, Compass Group and UNC Charlotte.
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