July 13, 2009

Novant Health and ABZ Design Group Win Best of Show in National Healthcare Advertising Awards Competition 

Charlotte, NC – Presbyterian Healthcare, Novant Health and ABZ Design Group were nationally recognized for advertising and marketing excellence in the 26th Annual Healthcare Advertising Awards sponsored by Healthcare Marketing Report.  They received the prestigious Best of Show award along with 16 other awards. These awards include Best of Show, four Gold, four Silver, one Bronze and seven Merit

Best of Show - Brochure

Gold - Calendar

Gold - Poster

Gold - Imprinted Materials

Gold - Brochure

Silver - Physician Referral Program

Silver - Physician Referral Program

Silver - Outdoor Transit/Billboard

Silver - Outdoor Transit/Billboard

Bronze - Magazine Ad

Merit - Physician Referral Program

Merit - Newspaper Ad

Merit - Poster

Merit – Newspaper Ad

Merit - Newspaper Ad

Merit - Physician Referral Program

Merit - Poster 

The Healthcare Advertising Awards is the oldest and largest healthcare advertising awards competition, with more than 3,600 entries submitted from the U.S. and abroad.

Judges for the Healthcare Advertising Awards include a national panel of healthcare marketers, advertising creative directors, advertising professionals, healthcare consultants, marketing professors and the editorial board of Healthcare Marketing Report.

Novant Health is a not-for-profit healthcare leader for more than 3.5 million residents from Virginia to northern South Carolina. With 10 hospitals, including Presbyterian Hospital in Charlotte, two nursing homes and senior residential facilities, physician practices, outpatient surgery centers, rehabilitation and community health outreach programs, Novant provides excellence in healthcare. 

ABZ Design Group is a full service creative agency specializing in marketing, advertising, print and virtual communications with more than 25 years of award winning experience. ABZ creates innovative marketing solutions for clients such as Presbyterian Healthcare, Novant Health, Invista , UNC Charlotte and Bojangles. 

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June 26, 2009

ABZ Design Group Completes Web Site for Non-Profit Organization, Taylor’s Tale

Charlotte, NC - ABZ Design Group recently completed a pro bono website for Taylor’s Tale, a non-profit organization which raises funds for research and promotes public awareness for Batten disease. 

Batten disease is an inherited, neurodegenerative disease that primarily strikes infants, toddlers and school-aged children. Presently, there is no treatment, and is always fatal. You may visit their site, www.TaylorsTale.com to learn more about the disease, Taylor’s story and to donate money towards research. 

ABZ Design Group is a full service creative agency specializing in marketing, advertising, print and virtual communications with more than 25 years of award winning experience. As one of Charlotte’s premier creative firms, ABZ creates innovative marketing solutions for clients such as Novant Health/Presbyterian Healthcare, Invista, Bojangles’, Compass Group and UNC Charlotte, and is proud to donate time to non-profit groups such as Taylor’s Tale and the Urban Ministry Center. 

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June 8, 2009

ABZ Design Group Wins Award in Worldwide Competition

ABZ Design Group and UNC Charlotte Continuing Education were awarded the Gold Nonprofit Award for Best Email Newsletter for Marketing Purposes for their UNC Charlotte Continuing Education 2008 monthly email newsletter campaign by the MarketingSherpa organization.

Researching marketing firm, MarketingSherpa, conducts an annual Email Summit with awards given to the best email marketing campaigns worldwide. The UNC Charlotte Continuing Education e-newsletter campaign is among prestigious company with other winners including HP, IBM, Capital One, British Airways, Dell, AirTran and Sony. The category was judged not only on creative design, but goals and results as well. 

ABZ Design Group is a full service creative agency specializing in marketing, advertising, print and virtual communications with more than 25 years of award winning experience. 

UNC Charlotte Continuing Education offers a wide variety of professional development and exam preparation courses to help individuals achieve personal and professional success. Courses are designed to help individuals learn new skills, upgrade current skills, and build a knowledge base for career and personal development. For companies and organizations, UNC Charlotte Continuing Education offers customized corporate training services to deliver positive cost-benefits and results-oriented training solutions. For more information, visit ContinuingEd.uncc.edu.

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May 14, 2009

ABZ Design Group Selected by Bojangles’ to Market Franchise Program

ABZ Design Group has been retained by Bojangles’ Restaurants to create a new brand identity for its franchise marketing program. ABZ will design deliverables, which include a new ad series, direct mail campaign to include an internet tie-in and print literature. 

Bojangles’ opened its first location in Charlotte in 1977 based on the concept of delivering distinctive flavor, wholesome, high-quality, made-from-scratch food in a fun, festive environment with fast, friendly service. Today, Bojangles’ operates over 420 locations in 10 states and two international locations.   

“We are very pleased and excited to have been chosen by Bojangles’ to develop a new brand identity for their franchise marketing. Bojangles’ is a well recognized and has become a favorite for many in the southeast, and we are thrilled for the opportunity to help contribute to their growth”, says ABZ principal, Martin Rose.   

ABZ Design Group is a full service creative agency specializing in marketing, advertising, print and virtual communications with more than 25 years of award winning experience. As one of Charlotte’s premier creative firms, ABZ creates innovative marketing solutions for clients such as Novant Health/Presbyterian Healthcare, Invista, Compass Group and UNC Charlotte. 

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