ABZ delivered a Web presence that is new, exciting and brings emotion to the brand – and that now speaks also to the retailer and consumer. Site includes downloadable sales and marketing tools for the trade, flash animation to explain product benefits, an outdoor adventure story and photo contest. To support their new brand identity, ABZ developed a trade show booth for B-to-B marketing, advertising to target the manufacturer/retailer and consumer, print collateral and an email marketing program.